Japanese popular culture

By: Fahmi Khairull

Japanese popular culture encompasses the modern popular culture of Japanese. It includes  cinema, cuisine, television programs, anime, manga, and music, all of which retain older artistic and literary traditions, and many of their themes and styles of presentation can be traced to traditional art forms.

Kawai girl

Kawaii is a Japanese term which means "cute" and "beautiful". Cuteness seems to be a highly valued aesthetic quality in Japanese society and particularly Japanese pop culture, and overpowering cuteness seems to carry less of the stigma of infantilization as it does in many other cultures. Kawaii is pronounced Ka-wa-ee (not to be confused with kowai, Ko-wai, the Japanese term for "scary"). Kawaii can be used to describe animals and people, including fully grown adults.


The word Manga, when translated directly, means “whimsical drawings”. Manga are typically 'comic books' as the West understands them; rather, they represent pieces of Japanese culture and history. The 'manga' style has an extensive history, beginning sometime in the 10th century; scrolls from that period depict animals as part of the 'upper class', behaving as a typical human would in similar situations. Such scrolls would go on to be known as the Chōjū giga or “The Animal Scrolls”.

One of favourite anime in Malaysia

Japan anime

Anime is a movie or episode of sorts which utilizes an animated cartoon art style to convey a story. Unlike Western cartoons, anime frequently tends to have more detailed character design. This can be used to allow for a better connection between the viewer and the character. Anime is based most of the time on animated comics or manga, which is an ancient form of comic writing which dates all the way to the 12th century.
The world of animated films in Japanese popular culture has been a growing trend since the 1920s. Influenced by Walt Disney and his animated characters, Osamu Tezuka (1925–1989), also known as "manga no kamisama" (which means, "God of Comics") would begin his forty-year evolution of animation, or anime, that would change the content of Japanese comic books. With the creation of his first animated character Astroboy that was unlike any other animated character; he found the hearts of the Japanese public with a robotic boy who has spiky hair, eyes as big as fists, with rockets on his feet.

Anime have expanded in such a way in Japanese culture that they have been made into by products that sell toys, clothing lines, and even many have been turned into video games to allow for a broader market to be touched.